Gearing Up for Cyber Monday
Sometimes we crash and burn. It's better to do it in private.
If there's one day when your ecommerce site really needs to perform, it's Cyber Monday, the Monday following Thanksgiving when shoppers hit the Web. It is also the day that heavy traffic is most likely to bring your site down.
Two years ago, high-end menswear site, Bonobos suffered an epic fail on Cyber Monday (their very words). They turned it around the next year, working with SOASTA's CloudTest On-Demand using simulations to anticipate website problems. With 8 times more traffic than expected, they breezed through.
So what can you do to avoid your own epic fail? If you haven't yet begun, Search Engine Watch has a good Optimization Checklist, aimed especially at those who are starting late. Smartbear offers a web performance checklist to make sure your site is ready. And Forbes provides 6 Design Tips for Improving Your Mobile Retail Conversions, because mobile devices are going to play a bigger role than ever.
To see which businesses are most impacted, check Strangeloop Networks' web performance snapshot summarizing the activity of last year's shopping season.
We hope this helps with your game plan. And finally, if you missed out on Velocity Europe, find all the goodness here, including slide decks, photos, videos, and more.
The Velocity newsletter team
P.S. See you in two weeks—we're taking next week off for the Thanksgiving holiday.
March 11-13, 2014 | San Francisco, CA
Short Items of Massive Interest
This Can Hurt
55% of all time spent online with retail sites happens on a mobile device. But the abandonment rate for mobile shopping carts is 97%. Do the math, or check out Web Performance Today's infographic.
What Your Ops Team Should and Shouldn't Do
TheShipShow, Episode 30, gets into a lively discussion on Flow[Con] with Gene Kim and Jez Humble, including your ops team's responsibilities, and how not to fool yourself.
More Tools for Measuring Performance
From Luke Wroblewski, notes on Colt McAnlis's roundup of web performance tools at Google Chrome Summit. If you're not optimizing for the next 5 billion people coming through on mobile, you're wasting your time.
A Must-Watch for All Web Devs
That's what Ilya Grigorik says. It's Michael Mullany's Velocity talk: (Debunking) 5 Myths About Mobile Web Performance.
Does DevOps Help in Finance?
Aliza Earnshaw of Puppet Labs and Jim Bird of BIDS Trading L.P. examine the value of DevOps in finance.
Slowing Down to Go Faster
Entertaining and smart slide deck from Tom Maslen showing how the BBC automates performance for their responsive site.
In-Memory Real-Time Analytics
Do you need in-memory? ibains of Clustrix outlines what you should consider.
5 Unsung Tools of DevOps
You do good work, but like most people, you probably keep an eye out for new and improved tools to help you do it even better.
In the latest Velocity report, 5 Unsung Tools of DevOps, Jonathan Thurman shares his 5 favorite DevOps tools, including how to use and configure them.
Download 5 Unsung Tools of DevOps to see which tools make the cut and why.
Configuration and Scale at Facebook
Phil Dibowitz knows about large systems—really large systems. His work at Facebook explores the challenges (and opportunities) of creating tools that work across a company’s many networks and computers.
If you deal with such challenges, he’s worth listening to as a model. If not, he’s worth listening to for a sense of just how different work at this scale can be, though much of what he accomplishes can be worthwhile at scales much smaller than the 17,000 servers he works with for Facebook.
Dibowitz talks about the challenges and the results they got with Chef in a 13-minute interview with Simon St. Laurent. Watch the interview or the entire 40-minute video of his OSCON presentation here.
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