Effective internal communication is key to any organisation’s success. It keeps employees informed, motivated, and aligned with company goals. In recent years, the way we share information and engage teams has changed significantly. Video has become one of the most impactful tools for internal communication. It captures attention, breaks through the noise, and delivers messages that truly resonate. Here’s why video should be a core part of your internal communications video strategy and how it can transform how your organisation connects with its workforce.
Improved Engagement
Keeping employees engaged is a challenge, particularly in today’s hybrid work environments where teams are often dispersed across locations. Relying solely on traditional methods like text-heavy emails or lengthy documents can lead to disengagement, as these formats often fail to hold employees’ attention. Video content, however, offers a dynamic and visually appealing way to share messages. It’s more interactive and engaging, capturing attention far more effectively than static text. A short, well-crafted video delivering company updates, celebrating milestones, or recognising employee achievements can leave a lasting impression. Unlike emails that are quickly skimmed or overlooked, videos encourage active engagement and create a more memorable experience for employees.
Enhanced Clarity
One of the biggest challenges in internal communication is ensuring that messages are understood as intended. When conveying complex or nuanced information through text, there’s always a risk of misinterpretation. A poorly worded email or document can lead to confusion, frustration, or even mistakes. Video, on the other hand, combines visuals, audio, and demonstrations to simplify communication. For example, presenting quarterly results in a video format with visual charts and voiceover explanations can make the information much easier to digest. Videos are particularly effective for explaining new systems, introducing workflows, or sharing step-by-step guides. They provide clarity, minimise the risk of miscommunication, and ensure that everyone is on the same page.
Building Personal Connections
Internal communication isn’t just about transferring information—it’s also about fostering a sense of connection and trust within the organisation. Video enables leaders to connect with employees on a personal level, adding emotion, tone, and presence to their messages. A heartfelt video message from a CEO outlining the company’s vision or thanking employees for their hard work can go a long way in boosting morale and building trust. Similarly, team leaders can use personalised video updates to communicate directly with their departments, creating a sense of authenticity and openness. Video humanises communication, making it feel more personal and relatable compared to generic emails or formal memos.
Increasing Information Retention
Studies have consistently shown that people are more likely to retain information presented through visuals compared to text. This is because videos combine multiple sensory elements—sight, sound, and sometimes interactivity—which makes the content more memorable. Employees are far more likely to remember key messages delivered via video than through a traditional email or slide deck. Whether you’re announcing organisational changes, outlining new goals, delivering training modules, or onboarding new hires, video ensures that critical information sticks. What’s more, employees can revisit pre-recorded videos whenever needed, reinforcing their understanding and retention of the material.
Start Your Video Strategy Today
Adopting video for internal communications doesn’t have to be complicated. Start by identifying where video can have the biggest impact, such as announcements, team updates, training, or executive messages. Assess your team’s available tools and consider investing in easy-to-use video production software to simplify the process. Begin with small projects to build confidence and refine your approach. As your team gets more comfortable, you can expand video use across more areas of communication.
Incorporating video helps build stronger connections, improve information retention, and create a more engaged workforce. As workplaces evolve, video remains a valuable tool for effective internal communication. Start today and see the difference it can make for your organisation.